UX Archive

News31 May 2023

Poor survey design will drive respondents away, ASC hears

Liam Kay

Poor survey design is damaging the future of the market research industry, with respondents increasingly averse to badly-made and over-long surveys, last week’s ASC conference on survey fraud, data quality and best practice heard.

News18 May 2023

4media creates game testing tool

Market research and communications company 4media Group has launched an insight tool to help game developers carry out playtesting during the game product development process.

News16 May 2023

Survey finds increased uptake of CX research

Organisations are increasingly demanding customer experience research and insights, according to a report published by UserTesting.

Opinion11 May 2023

More needs to change to democratise market research

The research industry needs to respect the modern consumer and understand what is going to make them want to complete surveys.

News11 May 2023

Talking Medicines creates AI tool for patient experiences

Health data technology company Talking Medicines has launched a generative artificial intelligence (AI) tool to provide insights on healthcare patients’ experiences, opinions and sentiment.

News9 May 2023

Simpplr raises $70m in Series D funding

Employee experience platform Simpplr has secured $70m in Series D funding in an investment round led by Sapphire Ventures with participation from existing investor Norwest Venture Partners.

News28 April 2023

Three new senior hires at MTM

Strategy and insights consultancy MTM has appointed three senior researchers to newly created roles covering the media, tech and entertainment sectors, and user experience (UX) research.

News21 April 2023

Norstat expands TestingTime to Sweden

Data collection company Norstat has launched its self-service platform TestingTime in Sweden.

Opinion17 April 2023

The myth of customer feedback

Customer feedback surveys don't always give a complete picture of consumers’ views of products.

News24 March 2023

MMR Research and Nexxt Intelligence agree generative AI deal

Consumer and sensory research agency MMR Research has partnered with conversational artificial intelligence (AI) firm Nexxt Intelligence on generative AI.