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News
McDonald’s discusses tackling the indifference of the ‘trust neutrals’
McDonald's, its research partner and ad agency talked about how they convinced sceptics stuck in 90s perceptions of the fast food giant to trust in the brand at the MRS Annual Conference 2024.
Ben Bold
News
The Guardian’s Pippa Crerar: ‘Perhaps a new government will restore faith in public life’
The 2024 general election will be “fought against a backdrop of very low public trust”, according to The Guardian’s political editor, Pippa Crerar.
Ben Bold
News
Brands in a polarised world: ‘we’re not operating in a shared truth’
Brands today operate in a world split between reality and an irreality where the notion of absolute truth is undermined by a conflation of opinion with fact, a topic under the microscope during a panel at Impact 2021.
Ben Bold
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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Qualitative Research Manager– London / Hybrid working
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The world's leading job site for research and insight
Resources Group
Associate Research Director – Global Communications & Public Affairs
£50–£60,000 + 30 days annual leave + private health + other great bens!
Resources Group
Qualitative Research Manager– London / Hybrid working
Up to £37,000 + Benefits
Spalding Goobey Associates
Research Manager – Quantitative Research – High Quality Insights Consultancy
£42,000 to £52,000 + Benefits
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Associate Research Director – Global Communications & Public Affairs
£50–£60,000 + 30 days annual leave + private health + other great bens!
Resources Group
Qualitative Research Manager– London / Hybrid working
Up to £37,000 + Benefits
Spalding Goobey Associates
Research Manager – Quantitative Research – High Quality Insights Consultancy
£42,000 to £52,000 + Benefits
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON