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Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
News
‘Our industry has a superpower’: how insights leaders can promote D&I
The market research industry has a superpower – by immersing itself in the views and experiences of others it can push the cause of diversity and inclusion further up the corporate agenda, according to a panel at MRS Impact 2021 conference.
Ben Bold
News
When older, white, middle-class researchers are not right for the job
A diverse team of young researchers told an audience at Impact 2021 how their ethnicity helped them understand the experiences of a respondent “better than an older, white, middle-class researcher” in a project that was not just “about young people, but with and for them”.
Ben Bold
News
How Bristol’s Colston Hall rebrand celebrated its roots rather than dwelling on its namesake
Last September, in the wake of the Black Lives Matter protests, music venue Colston Hall changed its name to Bristol Beacon. No mere rebrand, it made an emphatic statement about culture, ethnicity and some troublesome aspects of Bristol’s history. The venue’s marketing head and research partner told the MRS Impact 2021 conference about how research helped drive that process.
Ben Bold
News Round Up
See AllJen Heape, @VixenLabs: "You should be worried about your entire data footprint. The horse has bolted, but we need t… https://t.co/X9w2UiEvuQ
WPP buys influencer marketing agency Obviously https://t.co/bwRPEKa0i3 #mrx #marketresearch
Merkle to handle Standard Life pensions & savings CX https://t.co/7Sd6BImYFH #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Business Development Director
£85000–90000
Resources Group
Quantitative Senior Consultant – Strategic Consultancy
up to £44,000 + strong benefits
Resources Group
Quant / Qual Insights specialist – Comms/NPD/Brand
£50,000–£60,000 + Excellent Benefits
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Hasson Associates
Business Development Director
£85000–90000
Resources Group
Quantitative Senior Consultant – Strategic Consultancy
up to £44,000 + strong benefits
Resources Group
Quant / Qual Insights specialist – Comms/NPD/Brand
£50,000–£60,000 + Excellent Benefits
Jen Heape, @VixenLabs: "You should be worried about your entire data footprint. The horse has bolted, but we need t… https://t.co/X9w2UiEvuQ
WPP buys influencer marketing agency Obviously https://t.co/bwRPEKa0i3 #mrx #marketresearch
Merkle to handle Standard Life pensions & savings CX https://t.co/7Sd6BImYFH #mrx #marketresearch
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Hasson Associates
Business Development Director
£85000–90000
Resources Group
Quantitative Senior Consultant – Strategic Consultancy
up to £44,000 + strong benefits
Resources Group
Quant / Qual Insights specialist – Comms/NPD/Brand
£50,000–£60,000 + Excellent Benefits
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The Market Insight Forum takes place at the wonderful Savoy Place, London on 7 Junehttps://t.co/uK1jTPEpAk Registe… https://t.co/XKVI5XZS8H
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON