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Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Feature
Ask the right questions...
Starting a survey with an open-ended prompt for positive feedback can lead to increased purchase behaviour, according to a new study. This should raise questions for market researchers.
Bronwen Morgan
Feature
Power play
New research indicates that people may subconsciously alter their brand choice depending on the state of their relationship. Bronwen Morgan reports
Bronwen Morgan
Feature
Shared behaviours
Word of mouth is vital to brands, and social media has added another dimension to the conversation. But offline and online sharing work in very different ways.
Bronwen Morgan
News Round Up
See AllJen Heape, @VixenLabs: "You should be worried about your entire data footprint. The horse has bolted, but we need t… https://t.co/X9w2UiEvuQ
WPP buys influencer marketing agency Obviously https://t.co/bwRPEKa0i3 #mrx #marketresearch
Merkle to handle Standard Life pensions & savings CX https://t.co/7Sd6BImYFH #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
DP Analyst
£30000–38000
Hasson Associates
Senior Insight Consultant, Financial Services
£36000–44000
Hasson Associates
Junior Project Manager – Tech Research Agency
£23000–27500
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Hasson Associates
DP Analyst
£30000–38000
Hasson Associates
Senior Insight Consultant, Financial Services
£36000–44000
Hasson Associates
Junior Project Manager – Tech Research Agency
£23000–27500
Jen Heape, @VixenLabs: "You should be worried about your entire data footprint. The horse has bolted, but we need t… https://t.co/X9w2UiEvuQ
WPP buys influencer marketing agency Obviously https://t.co/bwRPEKa0i3 #mrx #marketresearch
Merkle to handle Standard Life pensions & savings CX https://t.co/7Sd6BImYFH #mrx #marketresearch
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Hasson Associates
DP Analyst
£30000–38000
Hasson Associates
Senior Insight Consultant, Financial Services
£36000–44000
Hasson Associates
Junior Project Manager – Tech Research Agency
£23000–27500
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The Market Insight Forum takes place at the wonderful Savoy Place, London on 7 Junehttps://t.co/uK1jTPEpAk Registe… https://t.co/XKVI5XZS8H
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON