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Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Feature
Ask the right questions...
Starting a survey with an open-ended prompt for positive feedback can lead to increased purchase behaviour, according to a new study. This should raise questions for market researchers.
Bronwen Morgan
Feature
Power play
New research indicates that people may subconsciously alter their brand choice depending on the state of their relationship. Bronwen Morgan reports
Bronwen Morgan
Feature
Shared behaviours
Word of mouth is vital to brands, and social media has added another dimension to the conversation. But offline and online sharing work in very different ways.
Bronwen Morgan
6/ Tosin Igbon is centre manager, CATI, at @Perspectivemr. Tosin was nominated for his focus on interviewer wellbei… https://t.co/xq2dJTHTwF
5/ Rhys Hillan joined @zappi io in 2021 and now leads their expert content initiative. Rhys sits on the MRS’s Susta… https://t.co/d1Dy1WDVVG
4/ Kristin Hickey is the founder and chief executive at @kubikalloo. Kristen was nominated because she “uses her ac… https://t.co/YKVzVetaaD
The world's leading job site for research and insight
Mind+Matter
Senior Research Executive
Competitive salary
Reigate and Banstead Borough Council
Research Officer
£30,108–£33,240 (+benefits)
Hasson Associates
Research Strategist
£32000–40000
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Mind+Matter
Senior Research Executive
Competitive salary
Reigate and Banstead Borough Council
Research Officer
£30,108–£33,240 (+benefits)
Hasson Associates
Research Strategist
£32000–40000
6/ Tosin Igbon is centre manager, CATI, at @Perspectivemr. Tosin was nominated for his focus on interviewer wellbei… https://t.co/xq2dJTHTwF
5/ Rhys Hillan joined @zappi io in 2021 and now leads their expert content initiative. Rhys sits on the MRS’s Susta… https://t.co/d1Dy1WDVVG
4/ Kristin Hickey is the founder and chief executive at @kubikalloo. Kristen was nominated because she “uses her ac… https://t.co/YKVzVetaaD
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Mind+Matter
Senior Research Executive
Competitive salary
Reigate and Banstead Borough Council
Research Officer
£30,108–£33,240 (+benefits)
Hasson Associates
Research Strategist
£32000–40000
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
“A bear of very little brain “ has been my adopted excuse since childhood & I’m sticking with it https://t.co/AZzzE4aXNt
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON