VIDEO25 April 2019

NatCen’s Guy Goodwin talks 50 years of social research

Public Sector Trends UK Video

As NatCen celebrates its 50th anniversary, chief executive Guy Goodwin talks to Jane Bainbridge about societal and market research changes over the years.

Guy Goodwin video screengrab_crop

NatCen was founded 50 years ago by Roger Jowell and Gerald Hoinville as the Social and Community Planning Research (SCPR). In the intervening years it has led on social and public policy research. Its current chief executive, Guy Goodwin, talks about the changes in research methodology as well as the most important ways society has changed in half a century.