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OPINION19 February 2018

Winners and losers

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In her latest column, Lorna Tilbian reviews Scott Galloway's The Four: The Hidden DNA of Amazon, Apple, Facebook and Google, reflecting on who the Big Four’s winners and losers will be. 

In marketing academic Scott Galloway’s latest book, The Four: The Hidden DNA of Amazon, Apple, Facebook and Google, he posits the view that the Big Four have amassed “unprecedented power” and that analysts are now “marinating in data”. ...