OPINION1 July 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
OPINION1 July 2011
The Daily Telegraph has a report this morning that, weeks before news of the Ipsos talks, Aegis was approached by an advisory firm about a potential £600m bid for its research agency Synovate.
According to the report, a letter was sent by Wyvern Partners on behalf of an unnamed client, but the two sides did not engage in talks because the bidder’s name was not provided.
The Telegraph reports that Wyvern is prepared to reveal the name behind the potential offer immediately if Aegis agrees to a meeting, but earlier this week the media services group stressed that it was in “exclusive” talks with Ipsos about selling Synovate.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Crawford Hollingworth explains why defaults aren't always what they're made out to be in behavioural science:… https://t.co/ykPn2tQu6o
Research during the war in Ukraine showed the value of empathy https://t.co/Eqri5PTpPB #mrx #marketresearch
ESRC and AHRC partner on research commercialisation project https://t.co/5HJ64tHze0 #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Research Manager – Varied projects including behavioural & neuro!
£35,000–£40,000 + great benefits
Hasson Associates
Business Development Director
£85000–90000
Hasson Associates
Associate Director – Quant – Brand & Comms
£53000–57000
Anon
12 years ago
One would guess this is a classic case of bankers using the press to add pressure on IPSOS to sign a deal at the right price.
Anon
12 years ago
GFK Peerhaps? Makes sense as Synovate has everything that GFK is missing in terms of solutions and presence in key markets.
Anon
12 years ago
Can you believe GFK (or WPP) when they rule themself out? How about Nielsen? What are options.... Venture Capital: How can they see 20% more value in a business than a competitor who woudl assume they could maximise profit through economies of scale. Industry Buyer: Most likely, given afore mentioned economies of scale making business more value to them than other buyer? New entrant: Cash rich buyer who wants to enter space, perhaps eyeing vertical integration, Facebook, Google,....
Brian Tarran
12 years ago
So far, the most believeable explanation I've heard is that this is probably an attempt by city folk to pressure Aegis to push for, and to make Ipsos pay, a little bit more for Synovate.
Anon
12 years ago
Sounds weak. Aegis themself have said not a credible offer without bidder's name and made a deal out of Exclusivity of talks. Can't see Ipsos responding in any way to unsubstantiated interest. If you are a genuine conspiracist theorist... You'd expect GFK to play down interest if they WEREN'T interested but to play it up they WERE, driving Ipsos costs up or avoiding a bidding war respectively (see WPP sneaking TNS out from under GFK's nose). Only half of that logic would apply to WPP, as driving cost up would just put money in Aegis pockets. Failure of anyone to mention Nielsen also seems strange. Cash rich and possibly the most under represented of the big players in this space.
Deserved rest after long walk in the rain https://t.co/xP8d6D8dHY
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
5 Comments
Anon
12 years ago
One would guess this is a classic case of bankers using the press to add pressure on IPSOS to sign a deal at the right price.
Like Reply Report
Anon
12 years ago
GFK Peerhaps? Makes sense as Synovate has everything that GFK is missing in terms of solutions and presence in key markets.
Like Reply Report
Anon
12 years ago
Can you believe GFK (or WPP) when they rule themself out? How about Nielsen? What are options.... Venture Capital: How can they see 20% more value in a business than a competitor who woudl assume they could maximise profit through economies of scale. Industry Buyer: Most likely, given afore mentioned economies of scale making business more value to them than other buyer? New entrant: Cash rich buyer who wants to enter space, perhaps eyeing vertical integration, Facebook, Google,....
Like Reply Report
Brian Tarran
12 years ago
So far, the most believeable explanation I've heard is that this is probably an attempt by city folk to pressure Aegis to push for, and to make Ipsos pay, a little bit more for Synovate.
Like Reply Report
Anon
12 years ago
Sounds weak. Aegis themself have said not a credible offer without bidder's name and made a deal out of Exclusivity of talks. Can't see Ipsos responding in any way to unsubstantiated interest. If you are a genuine conspiracist theorist... You'd expect GFK to play down interest if they WEREN'T interested but to play it up they WERE, driving Ipsos costs up or avoiding a bidding war respectively (see WPP sneaking TNS out from under GFK's nose). Only half of that logic would apply to WPP, as driving cost up would just put money in Aegis pockets. Failure of anyone to mention Nielsen also seems strange. Cash rich and possibly the most under represented of the big players in this space.
Like Reply Report