OPINION4 August 2016

Uncertainty premium

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Behavioural economics Impact Leisure & Arts Opinion Retail UK

Rory Sutherland’s latest opinion looks at the illusion of choice.

recently met Joel and Marikay Raphaelson in Chicago. Both were copywriters working for David Ogilvy in the 1960s, and he was co-author, with Kenneth Roman, of Writing that Works – still the best guide to good business English, ...