This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

OPINION14 November 2017

Knowing a little

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.

Behavioural economics Impact Opinion UK

Most decisions we make involve educated guesswork and social cognition – we do the best we can, given our constraints writes Rory Sutherland.

A few weeks ago, a good friend of mine was asked to write the questions for his golf club quiz. After hours of tortuous work, he submitted a list of proposed questions to the organiser.

‘Which singer-songwriter hit Justin Bieber ...