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OPINION14 September 2016

The ethical use of social media research

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Impact Legal Media Opinion UK

The difference between research in the digital and physical space is clear – but, asks Dr Michelle Goddard, what about the ethical considerations? 

If you are collecting information on a person’s attitudes, beliefs, habits, views or demographic characteristics, should it matter that you are collecting it on a virtual platform rather than on a physical street?  

Social media is a primary ...