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OPINION7 January 2016

The division of attention

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Behavioural economics Impact Opinion UK

Adam Smith’s theory on the division of labour first appeared in 1776, in the Wealth of Nations. The idea was later revived by The Coasters in their late-50s B-side My Baby Comes to Me.

Well, she go to see the baker when she wants some cake

She go to see the butcher when she wants a steak

She go to see the doctor when she’s got a cold

She go to see ...