OPINION5 December 2019

Testing teams

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Impact Opinion Technology

Matt Taylor, Twitter’s consumer insight lead, shares what he’s learned about team structure, including the importance of working with people who find lessons in failure.

I’ve written previously about the vast scale of experimentation that happens across companies in the tech sector but it’s important to note that those experiments extend beyond A/B testing product features or optimising technical infrastructure. Experiments can involve teams, structure, ...