Sorrell ‘excited’ by data

Martin Sorrell is excited about data.

The Sunday Telegraph carried a piece yesterday giving Sorrell’s view on the global economic outlook, in which he touches on the importance of data to advertising. The article highlights the acquisitions of TNS and more recently I-Behavior as evidence of WPP’s thirst for information, but is light on fresh quotes – Sorrell says “consumer insight is a big part of our revenues”, which we already knew, and that’s about as revealing as it gets.

Still, researchers will be comforted to hear that the role of data in advertising is, in the view of the Sunday Telegraph’s US business editor Richard Blackden, “what appears to most excite Sir Martin”.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts