OPINION24 February 2016

It’s not the policies, it’s the culture that counts

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.

Impact Opinion UK

Anna Cliffe shares her five pointers for how to create a business culture that encourages better female representation at all levels of the market research profession

There’s a widespread belief that women outnumber men in market research; that we’re much more suited to understanding people; that it’s the perfect career for women. Is that true? 

I do believe there is a certain type ...