OPINION24 February 2016

It’s not the policies, it’s the culture that counts

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Anna Cliffe

Impact Opinion UK

Anna Cliffe shares her five pointers for how to create a business culture that encourages better female representation at all levels of the market research profession

There’s a widespread belief that women outnumber men in market research; that we’re much more suited to understanding people; that it’s the perfect career for women. Is that true? 

I do believe there is a certain type ...