This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

FEATURE2 February 2016

Going beyond the gilded cage

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.

Behavioural economics Features Impact

To understand better how gender stereotypes might impact on market researchers’ careers, Women in Research (WIRe) looked at nonconscious gender perceptions. Elina Halonen shares the findings

A father and son are in a horrible car crash that kills the dad. The son is rushed to the hospital and just as he’s about to go under the knife, the surgeon says: ‘I can’t operate – that boy ...