FEATURE2 February 2016

Going beyond the gilded cage

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Behavioural economics Features Impact

To understand better how gender stereotypes might impact on market researchers’ careers, Women in Research (WIRe) looked at nonconscious gender perceptions. Elina Halonen shares the findings

A father and son are in a horrible car crash that kills the dad. The son is rushed to the hospital and just as he’s about to go under the knife, the surgeon says: ‘I can’t operate – that boy ...