Holiday celebrations in 2020 – five learnings and global differences
Ah the 2020 holidays...Now there’s one we'll never forget! And each of us will remember it for different reasons too. With countries so varied in their COVID response, global celebrations never felt further apart.
So what can we learn from that festive period like no other?
Komal Sahni, Global Strategy and Insights Lead, explores key insights from the Streetbees Human Intelligence platform.
You'll leave the discussion with a clear understanding of:
- The global emotional landscape – and what that means for brand messaging right now
- New behaviours developed around the holiday period that are here to stay
- How you can use these learnings to anticipate other holiday behaviours in 2021

We hope you enjoyed this article.
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