OPINION19 November 2015

Do something differently

Opinion Video

In his latest video blog, Michael Brown talks to Monkey See Research founder, Helen Nuki, about measuring behaviour and other challenges of measuring ad effectiveness.

Nuki’s previous roles have included partner at Hall & Partners, planner at Ogilvy & Mather and she has also worked in client-side research at Diageo.

Michael Brown is senior insight manager, UM London