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OPINION15 June 2012

A researcher goes native among the creatives

Tuned In’s Douglas Dunn heads to the Cannes Lions International Festival of Creativity.

The Cannes Lions International Festival of Creativity is the place where, and I quote, “creative professionals come to debate, learn and be inspired; where the greatest industry honours are bestowed; where those pushing creative communications forward are celebrated”.

And I’ll be joining them.

My name is Douglas Dunn and I’m the founder and CEO of Tuned In. We build insight communities for a range of clients and I like to think that creativity is central to how we approach our work. That’s why we wanted to go to Cannes.

The festival runs from 17-23 June. There will be some amazing speakers (the line-up includes Bill Clinton, Ridley Scott and Ronaldo – the Brazilian one), an eye-watering number of parties to attend and, most importantly, lots of insights to uncover. It’s going to be a busy and sleep-deprived week.

Through this blog I’ll be keeping you updated on the big topics, the big speakers and the big debates. We’ll also be flying the flag for all of you creative research agencies out there, and showing that in no way is research boring.

Now, where did I put my flight details?