Zee TV signs Rentrak for audience measurement
Zee launched in the US in 1998 and offers a mix of programming from India, Pakistan and the UK. The broadcaster says it plans to use Rentrak’s set-top box data to assess and fine tune its programming to better suit the habits of its American audience.
Subroto Bhattacharya, Zee TV’s head of the Americas, said: “This partnership signifies not only our long-standing reputation and commitment to foster a deeper understanding and appreciation of the South Asia diaspora, but also our strategic approach to create fresh, entertaining and socially relevant programming that resonates with our viewers.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments