NEWS2 June 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US— Asian content broadcaster Zee TV has signed up to use Rentrak’s TV Essentials audience measurement service.
Zee launched in the US in 1998 and offers a mix of programming from India, Pakistan and the UK. The broadcaster says it plans to use Rentrak’s set-top box data to assess and fine tune its programming to better suit the habits of its American audience.
Subroto Bhattacharya, Zee TV’s head of the Americas, said: “This partnership signifies not only our long-standing reputation and commitment to foster a deeper understanding and appreciation of the South Asia diaspora, but also our strategic approach to create fresh, entertaining and socially relevant programming that resonates with our viewers.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
OpenAI builds tool to pinpoint text written by AI https://t.co/4gg5R8rj8j #mrx #marketresearch
New research director at CMR https://t.co/YkHxyZqUbl #mrx #marketresearch
Research Defender makes promotions https://t.co/Dn9dEmHm5o #mrx #marketresearch
The world's leading job site for research and insight
University College London
Research Fellow (Surveys)
£38308–46155
Spalding Goobey Associates
Associate Director – Quantitative Research – High Quality Insight Consultancy
£50 – 60,000 + Bens
Resources Group
Research Manager – Consumer Tech-based Consumer Insights
£30,000–£38,000
Todays #CX #UX #MR conference opens with Sophie Dennis from @UKHSA and @Krupa_ITS from Insights that Shine on bridg… https://t.co/l447SAk7lr
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments