YouTube launches Google Analytics for brands

Brand owners who run channels on the video-sharing site will now be able to use Google Analytics to analyse traffic on their channel “as if it were their own site”.

Users will be able to track how long visitors stay, whether they come back, the proportion who leave straight away, and the number of different pages viewed by each visitor. Google Analytics also provides information on where viewers are located geographically and what languages they speak.

YouTube says tens of thousands of content partners and advertisers now operate channels on its site.

“YouTube is the world’s largest focus group, and a brand channel with a strong following can provide tremendous insights into the consumers who interact with your content and your brand,” wrote product manager Zal Bilimoria on the company’s partner and advertiser blog.

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