NEWS12 April 2012

YouthSight unveils segmentation tool


UK— YouthSight, formerly OpinionPanel, has launched a profiling tool to identify the ‘Bright Young Minds’ within its panel of 115,000 people aged 16 to 28.

Bright Young Minds segments panel members into five categories: Connecteds, Creatives, Curious Minds, Market Mavens and Civic Activists.

It was developed in collaboration with academics from the London School of Economics and the Nottingham Business School.

Ben Marks, managing director at YouthSight, said: “By using a carefully constructed segmentation system based on verified scales and the latest thinking in idea generation, we have been able to create a tool that is perfect for anyone who wants to work with the best and the brightest to develop ideas and understand the buzz.”