NEWS5 November 2009

YouGov unveils 24-hour omnibus

New business UK

UK— YouGov has launched a 24-hour omnibus service to provide clients with reaction to major news stories and key issues.

The firm will survey 1,000 people from its UK panel and deliver results to clients within a day. The daily sample, YouGov said, will be representative of the British population.

Ray Martin (pictured), YouGov’s head of products, said: “Allowing our clients the opportunity to obtain results on a daily basis without sacrificing quality has always been of paramount importance and we are extremely glad to be able to offer this service.”