NEWS4 October 2024
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NEWS4 October 2024
UK – YouGov has renewed its agreement to be principal sponsor of MRSpride, the market research sector network for LGBTQ+ people.
YouGov has sponsored MRSpride since the network’s creation in 2019, and the announcement comes ahead of the network’s annual LGBTQ+ conference, called Show Up, which is held on Tuesday 8th October.
MRSpride said the it would continue to champion and elevate research by LGBTQ+ researchers, as well as research into LGBTQ+ culture and causes and helping to connect the community.
Michael Brown, founding co-chair at MRSpride and managing partner at media agency UM, said: “At a time when real investment in equality can be fragile, YouGov have doubled down on their support for our network through their increased investment. Without it, our impact would be greatly limited.”
Steve Hatch, chief executive officer at YouGov, added: “As a company that values diversity, YouGov is glad to continue its support for MRSpride.
“The network makes a significant impact in the research community, and we are proud of our association with them.”
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