NEWS9 June 2011

YouGov buys out Carole Stone from joint venture


UK— YouGov is to buy out London ‘networking queen’ Carole Stone from YouGovStone, the four-year-old joint venture company they set up to carry out research and organise events for opinion leaders.

The company today approved the issue of 228,833 new shares – worth £116,000 – as “part consideration” for Stone’s 49% stake.

Stone was granted a ‘put’ option when the deal was signed in April 2007.

On launching the company, Stone used her extensive contacts book of journalists, politicians and businessmen to build specialist opinion leader research panels, as well as organising regular events on behalf of clients.