YouGov and Sky News launch daily political polls

UK— YouGov and Sky News have launched a daily polling service to coincide with the annual Conservative and Labour party conferences.

The results of the polls will appear first on Sky News, before being released on YouGov’s website. Topics covered will include voting intentions and reactions to the issues of the day from each conference.

One thousand respondents will be drawn from YouGov’s UK online panel for each poll and the firm told Research that the service could be rolled out again for the general election.

YouGov co-founder and chief innovation officer Stephan Shakespeare said: “This YouGov/Sky experiment is the next stage in expanding the role of public opinion in our national debate. Every moment of every day, people are listening and talking and sharing ideas.

“Traditionally polls have provided occasional snapshots to measure this process, rather than the continuous stream it demands. Our daily polling is reflecting the nature of public debate, and measuring it as it happens.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

1 Comment

Anon

I really don't want a hung parliament,and I certainly don't want another five years of a labour government. This is not from a selfish point of view,when I see young people who are working hard to get a good career and be penalised for it the only choice is to go with David Cameron,who I believe is passionate about our country and genuinely wants change.

Like Report

Display name

Email

Join the discussion


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts