NEWS18 February 2010

YouGov and News International team up for daily polls

New business UK

UK— YouGov has launched a new daily polling service in partnership with News International to track voting intentions and gauge public opinion on topical issues ahead of the upcoming general election.

The results of the polls will be reported in The Sun and The Sunday Times newspapers, as well as on a new YouGov website that is set to go live in the next few weeks.

Each day voting intention surveys will be fielded to 1,400 respondents, while 800 respondents will be asked two topical questions for The Sun.

Last year, YouGov teamed up with TV broadcaster Sky News, which is a part of News International, to offer daily polls during the political party conference season.