YouGov and McGill launch GCC business confidence index

The new Business Confidence Index is designed to give executives data on investment opportunities, competitive pressures, revenue growth sources and geopolitical and regulatory implications.

Research is carried out through YouGov’s online panel of 2,000 b2b panellists from across the region.

Nader Sabry, MD at McGill, said: “Our clients invest a lot of time trying to understand what’s next. In pursing such insights, we recognised the need for a powerful tool to help provide foresight into agenda-shaping issues and game-changing shifts.”