NEWS22 February 2013

Yaffe Deutser signs with Rentrak to aid TV planning and buying

New business North America

US — Professional services firm Yaffe Deutser is to use TV viewing data from media measurement company Rentrak to help clients with the targeting, planning and buying of ad spots.

The contract covers Rentrak’s StationView Essentials product.

Yaffe Deutser media director Buffy O’Connor said: “Rentrak’s detailed TV ratings information will allow our firm to learn new ways to plan and buy for our clients, particularly in Houston where Rentrak has three major broadcast affiliates also using its information.”