Yaffe Deutser signs with Rentrak to aid TV planning and buying
The contract covers Rentrak’s StationView Essentials product.
Yaffe Deutser media director Buffy O’Connor said: “Rentrak’s detailed TV ratings information will allow our firm to learn new ways to plan and buy for our clients, particularly in Houston where Rentrak has three major broadcast affiliates also using its information.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments