Xperiti launches anti-survey fraud tool

The tool, called Vepp, will use software-as-a-service (SaaS) to help improve B2B research quality by flagging fraudulent profiles and ensuring genuine respondents participate in online surveys and panels.

Features of Vepp include a plagiarism detection tool to verify open-text responses against open web and public literature, social network verification through authenticating login details, and engagement analysis to uncover fake profiles based on the professional public relationships on social media.

Other f4atures include real-time benchmarking of indicated spend and budgets, verification of respondents’ present and previous employment and seniority identification to verify job titles.

Xperiti was acquired by Ipsos in February for an undisclosed amount.

Yadin Soffer, founder and chief executive at Xperiti, said: “We’re excited to launch Vepp as a new industry standard for B2B research quality. Fraudulent respondents are an issue across the market research industry – and with the new innovations in generative AI, this problem will only become more severe.

“We’re fixing that by bringing to market the technology for verification infrastructure, with easy API integration into over 100 sample providers, panel providers and expert networks – introducing six layers of fraud prevention.”