Wunderman Thompson releases B2B tool

Inspired B2B will provide users with access to more than 500 B2B specialists to help tailor relevant communications.

As part of the new tool, Wunderman Thompson has released a series of features including an assessment score to help brands identify the impact of their B2B strategy and operations on the business and its growth.

Another feature, Loom B2B, is a data-driven intelligence tool that uses artificial intelligence and the LinkedIn audience engagement API to help develop content and business strategies.

Neil Dawson, global chief strategy officer at Wunderman Thompson, said: “With our research showing that inspiring brands are five times more likely to be a B2B buyer’s first choice, there’s a huge opportunity for B2B brands to engage, inspire, and excite their audiences.

“It’s time to ditch the rulebook and remember the audience is human, driven by emotion, curiosity and wonder.”