NEWS19 April 2023

Wunderman Thompson releases B2B tool

B2B New business News North America

US – Global marketing network Wunderman Thompson has launched a tool to support the growth of business-to-business (B2B) brands.

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Inspired B2B will provide users with access to more than 500 B2B specialists to help tailor relevant communications.

As part of the new tool, Wunderman Thompson has released a series of features including an assessment score to help brands identify the impact of their B2B strategy and operations on the business and its growth.

Another feature, Loom B2B, is a data-driven intelligence tool that uses artificial intelligence and the LinkedIn audience engagement API to help develop content and business strategies.

Neil Dawson, global chief strategy officer at Wunderman Thompson, said: “With our research showing that inspiring brands are five times more likely to be a B2B buyer’s first choice, there’s a huge opportunity for B2B brands to engage, inspire, and excite their audiences.

“It’s time to ditch the rulebook and remember the audience is human, driven by emotion, curiosity and wonder.”

@RESEARCH LIVE

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