WPP’s Q1 data investment management revenue down 3.8%
On a constant currency basis, revenue was up 3.6%. Like-for-like revenue growth was 0.9%.
Meanwhile, gross margin was down 4.5% on a reported basis to £406m, but up 2.8% constant currency, and 0.6% like-for-like. This constituted “a slower rate of growth than the final quarter of 2013”, WPP said, “as the custom parts of the business in both the United States and Canada, together with the call centre operations in the United States slowed”.
However, WPP said: “All regions except North America and Asia Pacific grew in the first quarter, with particularly strong growth in the United Kingdom, Latin America and Africa.”
Total group revenue, including advertising, public relations and branding work, was up 1.5% to £2.57bn.
Pictured is WPP CEO Martin Sorrell.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments