WPP acquires shopper agency Lunchbox

Founded in 2005, Lunchbox works with retail clients to create custom communications that influence shoppers in making purchase decision at the point of sale. A team of analysts is also on hand to measure clients’ marketing ROI and strengthen customer acquisition, brand engagement, conversion and long-term retention

The firm has offices in LA, Chicago, Bentonville and San Francisco and counts brands including Unilever, Walmart and Kimberly-Clark among its clients.

Last year the firm reported unaudited revenue of $21m and had $10m of gross assets.