WPP acquires majority stake in Poster Conseil
Paris-based Poster Conseil manages media planning and buying for agencies and direct clients, and provides planning and measurement technologies to both agencies and vendors.
Xavier Sorato, its CEO, will continue to run the agency.
Poster Conseil’s consolidated revenues for the year ended 31 December 2014 were €9.8 million, with gross assets of €8.5 million.
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