NEWS29 May 2015

WPP acquires majority stake in Poster Conseil

Europe M&A News

UK — WPP-owned Kinetic and GroupM have acquired a majority stake in France’s out-of-home specialist Financiere Poster (Poster Conseil) for an undisclosed amount.

Paris-based Poster Conseil manages media planning and buying for agencies and direct clients, and provides planning and measurement technologies to both agencies and vendors.

Xavier Sorato, its CEO, will continue to run the agency.

Poster Conseil’s consolidated revenues for the year ended 31 December 2014 were €9.8 million, with gross assets of €8.5 million.