WPP acquires ABS Creative
This acquisition further strengthens Wunderman Health’s healthcare capabilities in Brussels, a key location in European health affairs.
Founded in 1999 and based in Brussels, ABS Creative employs 24 people. It has worked with leading healthcare companies such as Abbott, AstraZeneca, Johnson & Johnson, MSD, GSK, Novartis, Boehringer Ingelheim and Bristol-Myers Squibb.
ABS Creative, led by CEO Michael Verschueren, will operate as an integrated centre of excellence within Wunderman Health. Its consolidated revenues for the year ended 31 December 2014 were approximately €2.8 million, with gross assets of approximately €2.6 million.
In Belgium, WPP companies (including associates) generate revenues of around $130 million and employ around 600 people.
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