NEWS11 January 2012

WorldOne partnership to take US panel reach past a million

North America

US— Healthcare data collection firm WorldOne is partnering with healthcare professionals network Physicians Interactive (PI) to expand the reach of its US research panel.

PI has over 875,000 doctors, nurses and allied health professionals on its books. With WorldOne’s existing panellists, CEO Peter Kirk (pictured) says: “We will reach a very impressive one million healthcare professionals” – more than 300,000 of which are verified physicians.

News of WorldOne’s move follows the announcement last week that rival healthcare data collection firms Epocrates and M3 were pooling their panel resources, creating a combined offering of 1.7m respondents across 70 countries.