Winer is currently the William Joyce Professor of Marketing at New York University’s Stern School of Business and has served as editor of the Journal of Marketing Research. He is an associate editor of the Journal of Consumer Research and editor emeritus of the Journal of Interactive Marketing.

Jon Greenwood, co-founder and chief executive at GBH, said: “GBH’s customer-centric focus aligns well with Professor Winer’s expertise in areas such as consumer choice, marketing planning, and pricing. Our relationship with Professor Winer will give GBH access to the innovative market research methodologies and tools that he develops and tests in the academic setting at NYU.”