The Thumbspeak app is already available for download via the iTunes Store. First-time users are asked to create an account before being asked a series of attribute questions, after which they are free to pick from a list of surveys that match their criteria.

Completed surveys might mean cash rewards, and business can field survey questions via the Thumbspeak website.

Wiltse said: “Our iPhone application allows users to have fun answering questions, on their time, when and where they want and to get compensated for their effort. The survey experience has never been better… people that normally avoid taking a survey will take one of ours.”

Android, Blackberry and Windows Phone versions of the app are due to launch soon, according to Thumbspeak’s website.