The two organisations will partner on the fourth edition of the Agency scope report, which will examine brands’ views of the UK agency landscape, trends in the communications and marketing sector, the services brands need, and how brands perceive their agencies.

The study will run between January and April 2021, and will include quantitative and qualitative interviews with more than 400 senior advertising decision-makers in the UK’s largest and most high-profile companies.

Paul Coxhil, managing director of Warc, said: “Agency scope UK will enable agencies to create their unique insight-led strategies to strengthen their position in the marketplace and build for future success.”