NEWS6 February 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK – Food retail chain Waitrose has decided to close the part of its loyalty scheme that gave myWaitrose members 20% off 10 personally-selected products.
This discount, which was available to all those with a myWaitrose loyalty card, will finish at the end of the month, according to a story in The Guardian.
The Pick Your Own Offers were introduced in 2015 but customers have found it a confusing scheme and would forget which items they had selected for the discount.
According to an internal memo, the retailer will instead invest in ‘tailored vouchers and personalised offers sent through the post or at checkout’.
A Waitrose spokesman said: "We will be contacting all myWaitrose members on Thursday about how they can make savings more easily on the products they buy most often."
It was also reported in Campaign that Rapp London has won a loyalty project for myWaitrose.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments