Theme Explorer uses thematic analysis to organise video content, such as transcriptions and time codings, into themes.

The tool shows users the themes the platform has identified within the video content, enabling merging of comparable themes and removing irrelevant ones. Users can also filter content based on date, age, gender and survey responses.

“We’re always thinking about ways that we can enable researchers to use video in ways that was previously impossible due to time and cost constraints,” said Dave Carruthers, CEO of VoxPopMe. “Theme Explorer takes this even further, providing a tool that can effectively and efficiently put video responses to work for our clients.”