NEWS18 December 2009

Vision Critical revamps virtual shopping technology

News North America Technology

US— Vision Critical has launched ShelfsetPlus, which the company says “overhauls” its existing virtual shopper technology.

The product was previously available as a custom application, but in its new incarnation it will be offered as a standardised visualisation tool for product, category and shopper marketing.

ShelfsetPlus offers interactive fly-throughs which enable shoppers to feel as though they are moving around a store. The product also allows for purchase exercises that let clients test various shopping offers.

Jason Smith, Vision Critical’s president of product innovation said: “Users can evaluate how brand, packaging, product descriptions, size, placement, and price impact buying decisions.”