Wells joins the Vision Critical team after a decade at Synovate holding various senior regional and global roles – most recently global CEO of the retail performance business.

Vision Critical founder and CEO Andrew Reid said: “Bruce Wells is a great addition. We are fortunate to have found someone who combines a strong technology background with in-depth knowledge of research in the region. He’s already lived in Japan, Philippines, Malaysia and Hong Kong; his commitment to the region is self-evident.”