Merkley most recently served as chief strategy officer of the Mozilla Foundation and will be bringing his experience of developing and executing strategy and communications across non-profit and government sectors to the company.

“I’m thrilled to have an experienced strategist and well-recognised communicator lead our renowned public affairs practice,” said Angus Reid,Vison Critical’s executive chairman. “Vision Critical remains on a high growth path and, as such, it is essential for the business to expand the division responsible for producing public opinion and overseeing citizen engagement.”