Vision Critical banks on success of virtual branch tool
The technology allows respondents to go on a structured virtual tour or ‘fly-through’ of a branch, with different tours offering different positionings of branch elements like greeters and tellers, ATMs, posters, signage and video screens.
Click tracking is used to record which design elements best captured the attention of respondents and follow-up questions are also used to gather feedback.
Vision Critical’s senior vice president for finance sector research Demitry Estrin said the use of virtual branch environments is intended to “help improve the customer experience… increase cost productivity and better connect the customer with the bank brand”.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments