NEWS11 August 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
CANADA— First there were virtual store shelves, then virtual stores – now Vision Critical is using computer technology to create a virtual bank branch to test layout concepts with customers.
The technology allows respondents to go on a structured virtual tour or ‘fly-through’ of a branch, with different tours offering different positionings of branch elements like greeters and tellers, ATMs, posters, signage and video screens.
Click tracking is used to record which design elements best captured the attention of respondents and follow-up questions are also used to gather feedback.
Vision Critical’s senior vice president for finance sector research Demitry Estrin said the use of virtual branch environments is intended to “help improve the customer experience… increase cost productivity and better connect the customer with the bank brand”.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Crawford Hollingworth explains why defaults aren't always what they're made out to be in behavioural science:… https://t.co/ykPn2tQu6o
Research during the war in Ukraine showed the value of empathy https://t.co/Eqri5PTpPB #mrx #marketresearch
ESRC and AHRC partner on research commercialisation project https://t.co/5HJ64tHze0 #mrx #marketresearch
Featured company
Deserved rest after long walk in the rain https://t.co/xP8d6D8dHY
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments