NEWS19 February 2010

Visible Measures develops Trends app for online videos

Data analytics North America

US— After five years in business, Visible Measures has amassed a host of data on the performance of online video campaigns – some of which it is now making available through a web-based benchmarking application called Trends.

The company is pitching the app at advertisers who want to see what types of videos work well in their category, or to compare the performance of their campaigns against historical norms.

Campaigns in the Trends database number in the “hundreds”, according to a company statement – each accompanied by a range of effectiveness metrics, including total online viewership, comments, placements and demographic summaries.

Brian Shin, chief executive, said: “With Trends, organisations can better understand the effectiveness of their online video advertising campaigns and compare their performance against historical norms, competitors in their industry, and against campaigns targeting similar demographic audiences.”

Visible Measures is venture-backed to the tune of $30m. It uses a plug-in installed in internet video players to track user interaction with online video streams, from how long it is watched, to which sections are most replayed. This data is then combined with third-party sources such as geographic and demographic overlays, to give more colour to the raw behavioural information.


1 Comment

14 years ago

Good Afternoon I am contacting you as we are a search advertising agency currently working with a number of high profile sites providing publishers with relevant advertisers from markets such as trends, news and so on. These are delivered through our Yahoo xml feed. This can be incredibly lucrative with high value terms. You earn each time one of our links is clicked upon. The user does not have to fill out a form or purchase a policy. It is purely for the links on your site being clicked. We would be happy to provide our solutions to you. Setup is quick and easy and you can trial for as little or as long as you like. You also have full control over the advertisers that appear on your site. We provide all of our publishers with a login so you are able to track click volumes and revenues. Please let me know if this could be of interest, as we would be really keen to show you what we offer. Many thanks, Alex

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