NEWS14 August 2012

Visible Measures bags $21.5m investment

Financials North America

US— Online video measurement firm Visible Measures has closed a $21.5m funding round led by DAG Ventures with participation from existing investors including Advance Publications (the owners of Condé Nast), General Catalyst Partners, Mohr Davidow Ventures, Northgate Capital and new investor Commonfund.

The company, which measures digital video performance using bespoke metrics, says the funding will help support its growth and adoption by brand advertisers and premium video publishers.

Its clientbase already includes P&G, Ford, Goldman Sachs, Microsoft and Unilever, as well as media agencies such as Starcom MediaVest Group, Zenith-Optimedia, GroupM, and Omnicom.

Based in Boston, Visible Measures has seven offices in North America and Europe, with a workforce of over 100 – three times what it was two years ago.

“Our wonderful team at Visible Measures has been building spectacular momentum over the past few years, and this year we’re on track to surpass 300% revenue growth for our second consecutive year,” said Brian Shin (pictured), founder and CEO of Visible Measures.