Based across Viga’s London and US offices, the team has been set up to support investors and consultants in their primary research, with services including operational and commercial due diligence, thought leadership, business development, voice of the customer research, market sizing,  demand and volume trend analysis and flash surveys.

The new arm will be led by Steven Scott (pictured), senior vice-president, who joined Viga in February. He was previously vice-president at Gerson Lehrman Group, and has a range of experience supporting research with clients in financial services and strategy consulting.

Scott said: "The new division was built with our clients’ feedback in mind – leaders in the consulting and finance world need a partner that understands their research challenges."

Lewis Reeves, chief executive at Viga, added: "We’re adding another dimension to the business through advanced data optimisation and niche audience reach. Steven and his team will provide unparalleled expertise to all of their existing and new clients."