NEWS14 December 2015

Videology integrates Nielsen Digital Ad Ratings on mobile apps in Europe

Europe Mobile News Technology UK

UK — Video ad tech company Videology has announced it is integrating Nielsen’s Digital Ad Ratings (DAR) for mobile app audience measurement in Europe.

It will be available to Videology’s clients in the UK and France – and soon, in Italy and Germany – and will mean it can show how targeted advertisers’ campaigns have been on both online and mobile apps.

Nielsen launched Mobile tracking within DAR to the European market in October 2015. Now advertisers can get audience verification and measurement across different screens using traditional TV metrics, such as Reach and Ratings.

Catherine Hallam, Videology director, EMEA Product Solutions (Data Strategy & Analytics) said: “Consumers are no longer just consuming TV-style video content via traditional TV, but are increasingly watching content across online and mobile devices, with at least 31.8 minutes per day spent on video viewing via smartphones. This solution will show the importance of using mobile video within TV budgets to reach audiences whose consumption habits are rapidly changing from TV to mobile devices.”