NEWS27 November 2019

VideoAmp and TiVo partner on TV viewing data

Data analytics Leisure & Arts Media News North America

US – Video advertising company VideoAmp has partnered with entertainment tech firm TiVo to combine TV viewership data from smart TVs with data from cable and satellite set-top boxes.

The combined data set will expand VideoAmp’s TV audience data pool to 25m devices in 19m US households. It will include device-level viewership data from participating multi-channel video programming distributors, TV and digital video recorder manufacturers.

VideoAmp uses TV viewership data to map households to digital identity and advertising exposure data to model a nationwide cross-screen audience.

Randy Laughlin, senior vice-president business development at VideoAmp, said: “This new relationship with TiVo will allow our data to cover a huge number of households and devices, giving marketers and media owners the opportunity to leverage this crucial insight.”