Video data collection firm Watch Me Think opens in UK

UK— Watch Me Think, which collects videos filmed by research participants on their own phones, has set up a UK arm after a successful first year in Australia.

John Hoctor, who was previously Mintel’s MD for Asia Pacific, launched the firm in Australia in February last year, working mainly for clients in the FMCG sector.

After a year in Australia and with several multinational clients added to the roster, Alistair Vince (pictured), formerly global CMO of Mintel, was brought on board to operate the UK arm of the business. The launch was brought forward, he told Research, because of demand from clients in Australia for a presence in the country.

Vince said: “We are from a traditional research background, although more on the commercial side, and we saw an opportunity to capture observations, behavioural research and things like that in a more relaxed way.” For respondents, filming themselves is “more comfortable”, he said, and offers the opportunity to capture behaviour in and out of home and provide what Vince calls “accidental insight”.

Watch Me Think provides clients with videos that typically last from between 30 seconds and three minutes. The firm already has a panel of respondents, and recruits others depending on the task at hand.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts