Veylinx secures $2m investment

THE NETHERLANDS – Behavioural insights company Veylinx has raised $2m in a pre-Series A investment led by venture capital firm Dutch Founders Fund.

The funding will allow the company to expand its headcount in Europe and the US, bolster its product development and launch a behavioural insights platform.

Veylinx, founded in 2015 by Anouar El Haji (pictured), has offices in Amsterdam, New York and Marrakech.

The company uses online auction-based experiments, in which participants use their own money to bid via an interface mimicking an online shopping environment, to test products and concepts.

The investment round is backed by Dutch Founders Fund investors Hidde Hoogcarspel, Laurens Groenendijk and Patrick Kerssemakers, and others including entrepreneur Saeed Younesi, Recruitee chief operating officer Robbert Flipsen, former Nielsen chief executive Mitch Barns and existing shareholders.

Laurens Groenendijk of the Dutch Founders Fund said: “We’re excited to see Veylinx’s surge in traction, turning blue-chip conglomerates into loyal customers – proving they found a product-market fit at scale.”

Mitch Barns added that the company’s method is “effective in answering the most important product development decisions: product, positioning, and price”.